The Warrior Dad
FOR THE DAD WHO REFUSES TO DRIFT
Lead Your Family.
Leave Your Legacy.
If you feel that itch on the back of your neck...
That voice that calls out to you that you can do more and be more...
That feeling that tells you to be more present and intentional with your family...
This is where you close that gap and quiet that voice once and for all.
THE WARRIOR DAD STORIES
WINNING AT WORK. DRIFTING AT HOME.
HERE'S WHAT CHANGED.
"This system gave me the stability to crush work and family life."
"The most high value thing I've done in the last decade of my life."
"No better way to lean in to the time you have left with your kids in your house."
Want a story like theirs?
THE TRUTH MOST DADS MISS
95%
By the time your child turns 18, 95% of the time you'll ever spend together is already gone.
By age 12, 75% of the time you get with your kids is gone. Time waits for noone.
THE WARRIOR DAD
Legacy Focused. One Transformation.
Six dimensions of leadership most dads never install - operating systems for the man you were born to be.
01
The Bookends System
Master the AM and PM bookends of your day to create energy, focus, abundance, and time. The foundation under everything else.
02
Identity, Forged
Define who you are as a husband and father. Identity drives action - not the other way around.
03
Presence With Your Kids
Answer every bid for connection. Be present in the moment of the time you spend with them - because you only get 18 seasons.
04
Lead Your Marriage
Stop reacting. Start leading. The frameworks that move you from passenger to driver in your most important relationship.
05
Peak Body & Mind
Cutting-edge protocols for physical, mental, and emotional strength. Conquer the inner voice. Control your kryptonites.
06
Brotherhood
A room of dads on their toes, attacking life, holding each other to a standard. The accountability you can't get alone.
THE BOOK - #1 BESTSELLER - 2,000+ DADS HAVE READ IT
The Warrior Dad
Love Your Children, Lead Your Family, Leave Your Legacy.
The complete playbook behind the scenes of The Warrior Dad: the Bookends System, the 18 Seasons, the Bids for Connection, and the frameworks to change a family tress
Paperback - Kindle - Audiobook, Narrated by Jeff Wickersham and Alex Laperouse
THE ORIGIN
Family is everything.
Jeff Wickersham
Founder, The Warrior Dad
After losing my mom to breast cancer in 2014, one truth landed harder than anything I'd ever felt: family is everything. In that moment I made it my mission to become all I could be, not just for me, but for my sons Jackson and Carter, and my wife Heather.
I dove deep into personal development. Books, podcasts, coaches, courses, you name it. I went to work, applying what I had learned, keeping the good, throwing out the bad and a new version of me was born.
"Once I began to see real change in my own life, other dads started asking how I was doing it. That's when The Warrior Dad Experience was born."
The Warrior Dad dares to be uncommon in an all-too-common world. He fights for his children's future to be better than his own. And he leads himself first so his family follows.
The mission? Help 1,000,000 dads change their family tree forever by January 1st, 2053.
I'm looking for brothers to change the face of fatherhood and be the ONE DAD who changes a bloodline forever.
THE WARRIOR DAD CREED
There is a lie that has been told to a generation of fathers.
It sounds harmless. It sounds reasonable. It sounds like this:
"I'M A GOOD DAD. MY KIDS WILL TURN OUT FINE."
WE REJECT IT.
Fine is not a legacy. "Good enough" is not a standard. A man can provide everything his family needs but still be missing the moments that matter; At the dinner table but on his phone, in the stands but on a call, home in body but gone in mind.
WHERE THE AVERAGE DAD DRIFTS,
WE TAKE ACTION.
WHERE THE AVERAGE DAD REACTS,
WE PLAN.
WHERE THE AVERAGE DAD SCROLLS,
WE TAKE ENGAGE.
WHERE THE AVERAGE DAD SAYS "NEXT WEEKEND",
WE SAY "TODAY".
WHERE THE AVERAGE DAD NUMBS OUT,
WE SHOW UP.
WHERE THE AVERAGE DAD RUNS FROM TRUTH
WE FACE IT.
Real Warriors.
Real Words.
From the dads who walked through the fire.
122+
Transformed dads across emergency medicine, finance, law, real estate, sales, biotech, and the trades.
★ THE SKEPTIC WHO FLIPPED
I've done a thousand things. I've done all the books, listened to all the podcasts. I've done it all. This has brought more stability in my life than all that by 10x.
ALEX LAPEROUSE
President, Real Estate Company · Dad of 4
THE URGENCY
I thought I need to wait for the perfect time and I realized I only had 5 summers left with my oldest. There was never a perfect time.
PETER FINLAYSON
Biotech Executive · Dad of 4 Boys
THE MAGNITUDE
The Warrior Dad Experience is probably the most high value thing I've done in the last decade to really get my life back on track.
DAVE PEARSON
Emergency Physician · Dad of 3 Boys
THE OPERATOR'S RESET
I was in a rut personally and professionally so I jumped in. The system allowed me to never miss a workout - dialed in physically, emotionally and mentally - and a lot more patient.
ADAM NEDERHOFF
Financial Advisor · Dad of 1 Girl
THE MARRIAGE
I didn't have a plan to manage the chaos of life. Now I have a way to attack each day with a plan, I'm more intentional with my kids, and I've started dating my wife again.
KYLE ROEDERSHEIMER
ER Doctor · Dad of 3 Under 7
THE COMPARISON
I did 75 Hard, also Zero to Dangerous - but this is the one thing I felt most connected with. The discipline of the bookends created excitement to wake up each day and lead from the front.
MICHAEL DUFFY
VP of Sales, Sage Publishing · Dad of 3
THE CEO'S MIRROR
There were times it was challenging communicating with my wife and setting the example for my boys. Getting better sleep with the PM bookend - and defining my identity as a husband and father - was a great mindset change.
SHAWN CLARK
CEO, CRG Properties · Dad of 2
★ THE LEGACY
I wanted to take advantage of the time I have with my son before he leaves for college. I developed a deeper relationship with him and we have quality conversations day to day. Through sharing the bookend with him - he started implementing them as well.
JESSE BENDER
Marketing Executive · 1st Son In College
+ 20 MORE WARRIOR DAD STORIES
It takes only one dad to change a family tree forever.
This isn't a sales call.
It's a real, 1-on-1 conversation to see if there's a fit on both sides. I'm selective about who I let in.
"The Warrior Dad doesn't drift. He attacks and leads from the front."