FOR THE DAD WHO REFUSES TO DRIFT
THE TRUTH MOST DADS MISS
95%
By the time your child turns 18, 95% of the time you'll ever spend together is already gone.
You only get 18 seasons. By age 12, 75% are already spent. The dads who get this right stop drifting and start leading.
THE BROTHERHOOD
118+ Dads
#1 Bestselling Author
3,086+ Straight Days Meditating
1,000,000 Mission by 2053
THE ORIGIN
Family is everything.
Jeff Wickersham
Founder, The Warrior Dad
After losing my mom to breast cancer in 2014, one truth landed harder than anything I'd ever felt: family is everything. In that moment I made it my mission to become all I could be - not just for me, but for my sons Jackson and Carter, and my wife Heather.
I dove deep into personal development. I meditated for 2,000+ days straight. I joined the 1,000 lb club at 49. I broke generational traumas I'd carried for decades and changed my family tree forever.
"Once I began to see real change in my own life, other dads started asking how I was doing it. That's when The Warrior Dad Experience was born."
The Warrior Dad dares to be uncommon in an all-too-common world. He stands up to the way society sedates and programs men. He fights for his children's future to be better than his own. And he leads himself first - so his family follows.
The mission? Help 1,000,000 dads change their family tree forever by January 1st, 2053.
Will you be one of them?
THE WARRIOR DAD EXPERIENCE
01
Master the AM and PM bookends of your day to create energy, focus, abundance, and time. The foundation under everything else.
02
Define who you are as a husband and father. Identity drives action - not the other way around.
03
Answer every bid for connection. Be present in the moment of the time you spend with them - because you only get 18 seasons.
04
Stop reacting. Start leading. The frameworks that move you from passenger to driver in your most important relationship.
05
Cutting-edge protocols for physical, mental, and emotional strength. Conquer the inner voice. Control your kryptonites.
06
A room of dads on their toes, attacking life, holding each other to a standard. The accountability you can't get alone.
Transformed dads across emergency medicine, finance, law, real estate, sales, biotech, and the trades.
★ THE SKEPTIC WHO FLIPPED
I've done a thousand things. I've done all the books, listened to all the podcasts. I've done it all. This has brought more stability in my life than all that by 10x.
ALEX LAPEROUSE
President, Real Estate Company · Dad of 4
THE URGENCY
I thought I need to wait for the perfect time and I realized I only had 5 summers left with my oldest. There was never a perfect time.
PETER FINLAYSON
Biotech Executive · Dad of 4 Boys
THE MAGNITUDE
The Warrior Dad Experience is probably the most high value thing I've done in the last decade to really get my life back on track.
DAVE PEARSON
Emergency Physician · Dad of 3 Boys
THE OPERATOR'S RESET
I was in a rut personally and professionally so I jumped in. The system allowed me to never miss a workout - dialed in physically, emotionally and mentally - and a lot more patient.
ADAM NEDERHOFF
Financial Advisor · Dad of 1 Girl
THE MARRIAGE
I didn't have a plan to manage the chaos of life. Now I have a way to attack each day with a plan, I'm more intentional with my kids, and I've started dating my wife again.
KYLE ROEDERSHEIMER
ER Doctor · Dad of 3 Under 7
THE COMPARISON
I did 75 Hard, also Zero to Dangerous - but this is the one thing I felt most connected with. The discipline of the bookends created excitement to wake up each day and lead from the front.
MICHAEL DUFFY
VP of Sales, Sage Publishing · Dad of 3
THE CEO'S MIRROR
There were times it was challenging communicating with my wife and setting the example for my boys. Getting better sleep with the PM bookend - and defining my identity as a husband and father - was a great mindset change.
SHAWN CLARK
CEO, CRG Properties · Dad of 2
★ THE LEGACY
I wanted to take advantage of the time I have with my son before he leaves for college. I developed a deeper relationship with him and we have quality conversations day to day. Through sharing the bookend with him - he started implementing them as well.
JESSE BENDER
Marketing Executive · 1st Son In College
+ 20 MORE WARRIOR DAD STORIES
YOU MOVE
This isn't a sales call. It's a real, 1-on-1 conversation to see if you're ready to step up and take the future of your family into your own hands. I'm selective about who I let in. Are you the right kind of selective about who you let lead you?
"The Warrior Dad doesn't drift. He decides."